Jun 12
PayPerPost (Reach & Traffic) a marketplace for Consumer Generated Advertising which connects bloggers and advertiser raised additional $7 million in their second financing round (total capital now over $ 10 million).
PayPerPost is often considered being controversial.
But frankly, companies often try to use bloggers for their misunderstood viral and guerilla campaigns (Remember Calvin Klein’s embarrassing ckin2u campaign?) So why not do it openly and organized? This would save companies many awkward backlashes. 
I like their business model so far even if it’s “unethical” for a blogger…
advertising
Blogging guerilla marketing payperpost viral marketing
