Jun 19

Advertisers can now exclude up to 20 specific IP addresses per campaign.

This is a good step in preventing click fraud (from competitors) and accidental clicks (from within the company/ad agency). You can now also block MFA sites.

Nevertheless this new tool should be used wisely to avoid that you ban wide ranges of potential visitors.

More Info: https://adwords.google.com/support/bin/answer.py?answer=61492

Upcoming: eBay Ads and listings exclusion tool for AdSense ;-)

Jun 19

The german leading domain marketplace Sedo acquired GreatDomains.com. GreatDomains was founded in 1994 and is specialized in premium domains.

This acquisition will allow Sedo to offer a differentiated service for premium market segments. GreatDomains, which formerly belonged to Verisign, already offers Sedo Domain Parking.

That might not be such good news for Afternic and Moniker

And there’s also GoDaddy who announced yesterday that it embraces the premium domain market by offering a premium domain option to its customers. It’s btw the same Godaddy that announced a mobile version (tdnam.mobi) of its domain name aftermarket on June 13th.

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