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According to Microsoft’s press release, Microsoft will be the exclusive provider of display and contextual advertising on Digg.com (!)

After the EA ads deal and the Facebook deal, this three-year agreement will surely help Microsoft step further into the online advertising market.

Digg Co-Founder Kevin Rose comments this as follows in his blog:

“This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth.”

Financial details were not disclosed.

Bye Bye Google…

advertising Digg eBusiness Google Microsoft Online Advertising Search engines

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As you might know, Feedburner was recently acquired by Google.

Now there’s an interesting line on Steve Olechowski’s blog (Cofounder and COO of Feedburner):

“(…) I’m now working on the AdSense Product Management team helping integrate all we built over the last three years into Google.”

This is just the next logical step.

Let’s hope that they won’t spam Feedburner with ads or that at least the ads won’t be too obtrusive.

Adsense advertising eBusiness Feedburner Feeds Google RSS Search engines Steve Olechowski Web 2.0

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German aftermarket specialist Sedo closed the highest .info sale to date. It has been sold for $116,000.

Aftermarket returns are currently increasing and alternative TLDs like .info and also sponsored TLDs are profiting from this trend.

Seems that it is a juicy month for Sedo. They sold Chinese.com for $ 1,119,502 and Whisky.com will surely also reach an interesting end price (you can still bid! :-))

domain aftermarket domain auctions domain brokerage domain trading Domains eBusiness sedo

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dotMobi announced that it is making approximately 650 city names available free of charge to city governments.

According to dotMobi, city names are being made available for local governments or their designees for an initial period of two years with provisions for renewing the names.

To apply, qualified entities submit a short proposal that discusses how the planned domain use provides the mobile community with new features, services and local content. The proposal must also include marketing and promotion plans.

Sites have to be up 60 days after the awarding of the domain and reach a 5/5 score on ready.mobi(!).

Application starts on August 20!

A full list of available domains and details about the application procedure can be found here.

.mobi advertising Domains eBusiness free domains mBusiness mobi mobile web

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ParkQuick, in its July “Name Monetizer” newsletter, published the results of a study conducted by NameMedia which was announced on the T.R.A.F.F.I.C con in New York in june this year.
Tests were conducted on their own domains like BuyDomains.com.

The results are really interesting and valuable for a parking provider and/or domain trader:

• Changing 6,000 domains from a generic “shopping” theme to themes that are relevant to the category of the domain resulted in a 16% increase in CTR
• Changing 1,000+ domains from single click links alone to single clicks plus related links resulted in 19% higher click-throughs.
• Adding a logo to a small group of domains increased click-throughs by 2%.
• Landing pages colored blue had slightly higher click-rates than other color themes.
• Slightly larger fonts increased click-throughs. Pages with 14pt and 12pt fonts has an 11% lift in clickthroughs over pages with 12 and 11 point fonts.
• Beware of adding content to landing pages - especially if it gives people something else to click on. On an A/B test on select group of domains where 50% of test are shown a content-rich results page and 50% are shown a plain direct-to-results page, the CTR Was 77 percent higher on non-content results page.

This confirms my thoughts. A parking page is nothing else than a regular website. All established SEO and usability rules apply. Managing a parking page like a regular page is the key.

Sounds self-explanatory? Well then have a look at some parking pages…

domain name monetizer domain parking domain trading Domains eBusiness Miscellaneous namemedia parkquick SEO

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