Monetizing parking pages 101

Jul 03

Monetizing parking pages 101

ParkQuick, in its July “Name Monetizer” newsletter, published the results of a study conducted by NameMedia which was announced on the T.R.A.F.F.I.C con in New York in june this year.
Tests were conducted on their own domains like BuyDomains.com.

The results are really interesting and valuable for a parking provider and/or domain trader:

Changing 6,000 domains from a generic “shopping” theme to themes that are relevant to the category of the domain resulted in a 16% increase in CTR

Changing 1,000+ domains from single click links alone to single clicks plus related links resulted in 19% higher click-throughs.

Adding a logo to a small group of domains increased click-throughs by 2%.

Landing pages colored blue had slightly higher click-rates than other color themes.

Slightly larger fonts increased click-throughs. Pages with 14pt and 12pt fonts has an 11% lift in clickthroughs over pages with 12 and 11 point fonts.

Beware of adding content to landing pages - especially if it gives people something else to click on. On an A/B test on select group of domains where 50% of test are shown a content-rich results page and 50% are shown a plain direct-to-results page, the CTR Was 77 percent higher on non-content results page.

This confirms my thoughts. A parking page is nothing else than a regular website. All established SEO and usability rules apply. Managing a parking page like a regular page is the key.

Sounds self-explanatory? Well then have a look at some parking pages…