T-Error

Google’s Webmaster Central’s robots.txt analysis tool now recognizes sitemap declarations and relative urls.
Relative URLs were previously reported as “Syntax not understood”.

The Tool also now notifies you of multiple problems per line if they exist:

Before:

After:

Now this is a useful improvement!

Visit Robotstxt.org for more information about Robots.txt.

Google Robots.txt Search engines SEM SEO Webmaster

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Seems that more Facebook source code leaked at http://facebooksecrets.blogspot.com/. This time it’s the search frontend:

[Blurred]
So that blogger guy still didn’t read his C&D ? Or maybe it’s on its way via snail-mail?

Three possibilities for this new leak:

1. The Apache/mod_php/load theory is true. The code was saved before the Facebook Fix.
2. The Apache/mod_php/load theory is true. There was no Facebook Fix.
3. There is a real security issue.

In any case this is not really good publicity for Facebook and it will surely not inspire confidence.

Some funny findings from the code:

// Holy shit, is this the cleanest fucking frontend file you've ever seen?!

* @package ubersearch
(Not really PC …)

Apache Facebook Facebook hack Facebook source code PHP Security Social Web Software source code Web 2.0

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Some Facebook code leaked online at facebooksecrets.blogspot.com (I prefer not to link directly to the site):

[Blurred]
After the release of the code, it was speculated that some displeased developer leaked it and/or that there’s a major security issue at Facebook.com.

Later on, Facebook PR chief Brandee Barker stated the following on Techcrunch.com:

“A small fraction of the code that displays Facebook web pages was exposed to a small number of users due to a single
misconfigured web server that was fixed immediately. It was not a security breach and did not compromise user data in any way.
Because the code that was released only powers the Facebook user interface, it offers no useful insight into the inner
workings of Facebook. The reprinting of this code violates several laws and we ask that people not distribute it further.”

So it seems that it was a server misconfiguration (apache / mod_php) or high traffic that led the server to output the code instead of the interpreted page? Would be plausible. But then, if issues like this are known, why don’t you take care of it?

Wasn’t there Sysadmin Day lately?

Apache Facebook PHP Security Social Web source code Web 2.0

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Here’s some nice translation that I’ve found at the SEO 2.0 blog.

Too funny and so true…

• “We offer Search Engine Optimization/SEO” = We assume you are the Google bot and want you to index this page for both keywords
• “We offer Search Engine Optimisation” = Our SEO company is based in the UK
• “Guaranteed top positions” = We place Google Adwords for you
• “We do SEO, SEM, PPC to increase your ROI” = We do not want you to know what we do
• “We stick to the Google Webmaster Guidelines” = We only break them in a way that we assume Google won’t notice
• “We tell you how to make money online” = We want you to click on our ads
• “10 ways of making money online” = Those are our 10 affiliates, please click on the respective undisclosed ads
• “We offer social media optimization” = We got several accounts banned at Digg
• “We offer link baiting services” = We want to put those drunk naked ladies video on your site
• “Our network” = Our link farm
• “Authority sites” = Sites that do no SEO
• “Black hat SEO” = We do anything to get rich quick, even if your site gets banned
• “White hat SEO” = We only cheat Google where we have to, others do it too, come on!
• “We optimize for Google, Yahoo, MSN, Ask” = If we fail in Google you still have to pay
• “Search Engine Submission” = We need your mail address, those guys offered us $$$ for each 1000 verified addresses
• “Partners” = People we never heard of until we exchanged links
• “PageRank optimization” = Sorry, we just started doing SEO and do not have a clue
• “SEO India” = We offer 1000 links for 30$
• “Alexa optimization” = All our employess have the Alexa Toolbar installed, it really works!

eBusiness Google Pagerank Search engines SEM SEO SEO 2.0

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As announced on Google’s “Inside AdWords” Blog, theTop ad placement formula changes.

Today’s formula considers an ad’s Quality Score and actual CPC.

The new formula will still strongly consider the Quality Score but instead of actual CPC, it will consider an ad’s maximum CPC.

The actual CPC is partly set by the bidding behavior of the other advertisers. So your position would be influenced by something that you cannot control. The maximum CPC is set by the advertiser.
Google also expects an increase of the quality of the top ads. You might want to read Google’s FAQ on this topic.

On the other hand this might be just another way for Google to make even more money. Larger businesses will spend more dollars to get the top position. Google will be charging maximum CPC for top placements. It seems to me that the more money you spent, the better the placement - no matter how smart you optimize your ads.

Adsense advertising Adwords eBusiness formula Google Miscellaneous Online Advertising Search engines SEM

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According to the Sheboygan Press yesterday a 41-year-old Sheboygan man was charged with selling his employer’s domain name (Sofa.com) for $200,000 and using corporate credit cards to finance international trips with a stripper girlfriend, according to complaint filed August 6 in Milwaukee County Circuit Court.

He faces up to five years in prison and $25,000 in fines on a felony charge of theft in a business setting.

Now that was some short-sighted deal!

domain brokerage domain trading Domains Miscellaneous Sofa.com

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