Sep 12
Was about time that Yahoo (after Microsoft and Google) also reached an ad agreement with a major social network!
Yahoo will be responsible for the majority of Bebo’s display and video ads.
This will strengthen Yahoo’s position for potential marketers since Yahoo will now better reach young demographics (audience of 11,6 million members). Along with the acquisition of BlueLithium for $300 million (5th largest ad server) this is definitely good karma for Yahoo!
Yahoo finally getting up and coming up with a good strategy?
Go Jerry, Go!
More coverage at CNN
advertising
Bebo Blue Lithium Online Advertising Search engines Social Web Web 2.0 Yahoo 
October 18th, 2007 at 4:02 pm
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