Marchex (NASDAQ: MCHX) released its industry report “Unlocking the Potential of the Local Internet” through its new blog LocalPoint (”Perspectives on the local Internet”).
A 12-page primer that combines a detailed overview of the local search market opportunity with concise and easy-to-reference charts covering the industry’s key
players and online destinations.
- How big is the opportunity in local search?
- Who are the major players in the local search market?
- Who will drive the adoption of local search advertising for the more than 15 million small- to medium-sized businesses (SMBs)?
- What will it take to win in local search?
The local internet is one hot trend for the moment! Local search, local advertising, local content for parking pages,… you name it. Marchex estimates that the local advertising market will be worth $100 billion by the end of 2007! Many companies already got the message. And this does not only count for search and advertising. Also social networks are turning totally local as for example Townkings.com or portals like Kijiji.com or eBay.
advertising
domain parking Domains eBusiness local advertising local content local search Marchex PPC Search engines Social Web Web 2.0 
