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From the good folks over at DirectNavigation.com:

According to Nielsen/NetRatings, the number of searches performed by the top 10 search engines during July 2007 was 7.773.174.000:

The number of direct navigation search is estimated to be 15% of all search traffic.

So that would make a whopping 1+ billion type-ins!

advertising CTR Direct navigation domain parking Domains PPC Search engines type in type ins

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Stunning. Just one week after SWSoft announced the acquisition of Positive Software and its H-Sphere control panel software (2 million end-users), they now announced the acquisition of SaaS provider Sphera.com (customers: AT&T, Japan Telecom, Telecom Italia…) and its hosting control panel…

Sphera provides automation, provisioning, virtualization and management software for hosting companies, telecoms and enterprises.

“We’re building a broader solution set and customer base as a technology provider — using a standards-based approach — to enable the delivery of SaaS by application developers and service providers,” said Serguei Beloussov, CEO of SWsoft. “Through our three recent acquisitions, we estimate that we will be able to reach nearly 1.5 million additional business customers through our ISV and service provider partners.”

Well this is correct, but standards established by them! If you’re into SaaS and/or value added services for hosting companies there are good chances that you will have to meet their standards. We’ll see how this will have an impact on software manufacturers.

From leading position they now definitely moved to a dominant position. Then you can establish standards. Kind of the Microsoft of Hosting and Virtualization.

Where will they stop, and above all when will the European Union intervene?

Official press release acquisition Positive Software (H-Sphere)
Official press release acquisition Sphera

control panel H Sphere Hosting Provisioning SaaS Software Sphera SWsoft virtualization

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