T-Error

Yesterday, local ad specialist and local content publisher Marchex (NASDAQ: MCHX, MCHXP) and Yellowpages.com, a subsidiary of AT&T (NYSE: T) announced that they signed a multi-year agreement in which Marchex will provide its local Internet search marketing services to Yellowpages.com.

The agreement will allow YellowPages.com to utilize Marchex’s local ad services for the YPclicks! Search Engine Solutions packages sold across the United States. The ads will be created under the Marchex platform and allows advertisers to target and manage ads through placements with the major search engines and the Marchex local content network.

Under the terms of the new agreement, Yellowpages.com will continue to leverage Marchex’s services to fulfill the YPclicks! Search Engine Solutions search marketing packages sold by Yellowpages.com and AT&T across the United States.

Marchex Connect, Marchex’s highly scalable private-label search marketing platform, is used to create, target and manage Yellowpages.com’s advertiser campaigns and fulfill them through placements on major search engines and Marchex’s local content network.

Charles Stubbs, President and CEO of Yellowpages.com said:

“Yellowpages.com’s online advertising products deliver value to local advertisers across the nation. This new agreement with Marchex extends our ability to offer our customers best-in-class search marketing solutions.“

According to Bizreport local searches which use some form of online directory assistance are growing 40% faster than typical online searches. Local search accounts for about 80 million monthly searches but by 2009 local search is expected to account for 30 billion monthly searches.

advertising eBusiness local content local search Local web Marchex Search engines Yellowpages

Share This