Jul 29
According to The register (good reading!) Google seems to expand it’s “Auto match” AdWords program.
When Auto Match is turned on, AdWords automatically spends your unused budget on “related” keyword searches you aren’t actually bidding on. Wow.
Oh and “Auto match” is turned on by default…
Google keeps this - as usual - in a black box and quietly intends to extend the program.
Will Microsoft please buy Yahoo?
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Adwords Adwords auto match Dont be evil evil Google 
July 29th, 2008 at 10:01 pm
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