Jul 15

Images are a great way to make your content more engaging and interactive. Unfortunately, in an effort to make your pages more appealing, webmasters often forget about the size of the images and the page load time. Taking care of the image size, you:

Here are a couple of simple tips to optimize your images without (almost) any loss of quality:

1. Photoshop "Save for web" option:

I am no Photoshop professional, I only use its most basic features to beautify my screenshots but I love this option: image optimization for web. After you are done with editing your image, just:

  • Click "Save" and then select "Save for web" (or use "CTRL+Alt+Shift+S" shortcut);
  • Choose the image quality (based on the image size you want to achieve) - mind that the image quality is satisfying while you are adjusting the size.

image optimization

2. Use Simple Web-Based Tools

Smush.it is a web based tool (as well as a FireFox addon) that optimizes images right within your favorite browser:

It uses image format specific non-lossy image optimization tools to squeeze the last bytes out of your images - without changing their look or visual quality.

Its best features include:

  • Upload images in a bulk and download the zipped folder of all of them;
  • Upload images right from the URL.

Smush.it

Image Optimizer is another option to use. It allows to choose the optimized image extension, but the visual quality of the optimized image seems to be higher with Smush.it tool.

Check out the SEO Tools guide at Search Engine Journal.

How & Why to Optimize Image Size


View Original post

No Tags specified :-)
Jul 15

How long does it take to achieve targeted rankings in Google? That’s probably the most popular SEO question. And to an exoerienced SEO it may seem naive: really, is any other answer except "it depends" possible here?

Well, generally, there are plenty of "it depends"-type of answers but some common consistent patterns can be singled out:

So, how long would you give a new site to rank? There is a really good thread at WebmasterWorld forums discussing exactly that topic. Usually the scenario is as follows:

  • There is a short period of early high rankings (it’s like a testing period);
  • Most websites do not pass the test and the high rankings drop in about 2 weeks;
  • After that come from 6 to 18 months of low rankings before the site really starts to get solid search referrals.

So is it usually so? Let’s discuss:

 

Check out the SEO Tools guide at Search Engine Journal.

How Long Does It Take Google to Rank a New Website?


View Original post

No Tags specified :-)
Jul 15

There is a new Twitter app that has a fresh approach to Twitter social networking. It is called Twitroduce.

Twitroduce

It has been described as a service that formalizes #FollowFriday, except for it makes sense every day of the week. You know #FollowFriday or #ff, the popular hash tag to use on Friday’s where you recommend people to follow?

Twitroduce takes this to a whole new level. I should know, I helped develop it!

The idea was simple.

Create a tool that would allow you to make a twitroduction between two of your Twitter friends. It grew into a tool that allows you to twitroduce dozens of people to your Twitter friends and track the connections that were made.

Why do this through a 3rd party application?

There are a few shortcomings of suggesting followers through Twitter.

  • The first has to do with the “firehose” that is Twitter. Most of the time, I do not even see peoples suggestions because they have been pushed off of my Twitter home page due to the other tweets.
  • Second, if I do see a tweet it generally has 6-8 names. I have to click each name and scour their profile to determine if I would like to follow them. This is time consuming. I generally want to know more about them than what is available on their Twitter profile.
  • It is almost always a battle against the 140 character limit when making a suggestion.
  • I have absolutely no idea if anyone is actually following the people I suggest, or if they even see my tweet (the downfall of real-time competition).
  • Occasionally, I want to know a little information about the person sending the suggestion.

When you make a suggestion on Twitter, assuming it is in good faith, you are publicly making a recommendation. Essentially you are suggesting these people because you believe they would provide some sort of value to your followers. It is like giving a vote of confidence for the suggested person. Sometimes you suggest someone just for fun. Sometimes you are suggesting them as a potential company to hire, and sometimes you are suggesting them as a potential Friday night blind date! Whatever the purpose, there is usually a reason behind it.

In a world full of Twitter spam accounts, inactive accounts, suspended accounts, and accounts that provide no real value to anything or anybody, Twitroduce has the capability of formalizing recommendations and suggestions for the purpose of legitimizing and enhancing social networking.

What is the proper way to rank a Twitter account?

I took a few minutes to look at multiple sites that rank Twitter accounts and oddly enough, most of the top ranked accounts were accounts that are known for some form of spam or automated messages.

Others were at the top of the list because of the large number of followers they have.

People are beginning to demand more than just an ordered list. What we need is an algorithm. An algorithm that takes into consideration tweets per day, age of an account, types of tweets, sources of the tweet, who is following the twitter account, who has recommended/suggested the twitter account, which accounts the twitter account is interacting with, etc and assign a number to this rating. After all, your average user is not interested in details of an algorithm, just that the end product of the algorithm gives them what they are looking for, which is a score that is accurate.

Ask yourself these questions: Is Ashton Kutcher’s Twitter account really the most valuable Twitter account? Is The Ellen Show’s Twitter account really the second most valuable? And is Britney Spears’ Twitter account the third?

Frankly, to find valuable Twitter accounts, you generally have to look on lists that have a top 200, and start looking at 50+.

Imagine if you could make a suggestion to a friend, and find out if that friend viewed and/or followed the users you suggested? And then your friend used part of your suggestion for one of their friends? Twitroduce will make all the proper social network connections and report this data back to you.

Consider this:

As we all know, Google considers a link from one website to another, as a “vote”. And over the last five years, at least, we know that getting people to link to your website will improve your search engine rankings. Especially if the “people” linking to your website are authority figures/websites themselves.

The same idea can be applied here for ranking Twitter accounts. When someone suggests a friend on Twitter, they are “voting” for that person.

Twitroduce’s hope is to formalize this relationship to help improve the way we network on Twitter.

What can Twitroduce actually do?

  • First and foremost, it allows you to send follower suggestions to your Twitter friends via a direct message and by providing a status update (*optional). It will report back to you if your friend viewed the message and if they followed any/all of your suggestions.
  • Twitroduce stores your sent and received messages indefinitely. A year from now, maybe you would like to revisit a message you sent to a potential client, or maybe find the SEO expert you suggested to your co-worker, whatever the reason, the messages will be archived.
  • Twitroduce will tell you who is suggesting you and who the suggestion was made to.
  • When you receive a suggestion, you can follow each user with a single click.
  • Twitroduce takes a Web 3.0 approach by mashing up information for each suggested user. Before following them at Twitroduce, with a single click you can see a screenshot of their Twitter account, their status updates, Tweetmeme activity, Klout Score, TwitterGrader score, user tags, influential friends, recent activity, and tons more social media information for each suggested user. Now you will know if you really want to follow that person.
  • Over time, as suggestions are made and followed across the site, Twitroduce will make suggestions as to potential connections for you (it will build your social network for you!). Do you suggest or receive a lot of education related Twitter users? Or maybe traveling? If there is a connection to be made, Twitroduce will make it and present it to you as an option.
  • Find out who is hot in your domain. SEO gurus are always keeping tabs on all things SEO. What if there was a way to find out which Twitter accounts related to SEO were being suggested the most? This goes for almost any keyword, term, or phrase imaginable. If you can type it, it can be tracked.

In a nutshell, Twitroduce simply facilitates and simplifies suggesting followers on Twitter without character restrictions.

And since a suggestion or recommendation is one of the most valuable things in social networking (word of mouth, or letters on screens, for lack of a better phrase) why not formalize it and advance our knowledge with it?

Any service that can substantially increases the ability to place intrinsic value on a Twitter account is a great service in my opinion.

So do I HAVE to use the Twitroduce.com website?

No, absolutely not. The website exists to provide advanced functionality and a central location for all things twitroduce.

There are generally two ways to use Twitroduce outside of the website.

  • Twitroduce yourself.

Simply include the hashtag “#twitroduce” with your tweet and we will use our #twitroduce tracker to find your tweet! Remember, you’re trying to convince people to follow you, so have fun with the tweet! Do you like twizzlers? Have you climbed Mt. Everest? Do you work for Google? Are you a hula-hoop expert? Tell us a little about yourself!

  • Twitroduce your friends.

Use the “#twitroduce” tag to suggest your friends and/or followers. Our #twitroduce tracker will grab your tweet and record your suggestion(s). Include a reason to help us categorize your suggestion. For example, “These are great traveling experts: @traveler @MRTravel @Orbitz #twitroduce”.

Obviously, using the website is a better way to make a suggestion, but it is not always the most convenient way.

The goal of Twitroduce is to never limit the number of ways to twitroduce someone, but to expand and improve upon them.

As always, I invite you to share your opinion with a comment below!

Joshua Odmark is a technology consultant at <a href=”http://www.simplyideas.com/”>Simply Ideas LLC</a> and also blogs for <a href=”http://performancemarketingblog.com”>Performance Marketing Blog</a>. Follow him on <a href=”http://twitter.com/joshuaodmark”>Twitter</a> or connect with him on <a href=”http://www.linkedin.com/in/joshuaodmark”>LinkedIn</a>

Check out the SEO Tools guide at Search Engine Journal.

Twitroduce: A Fresh Approach to Twitter Social Networking


View Original post

No Tags specified :-)
Jul 15

bingtweets

Bing in partnership with Federated Media and of course Twitter has rolled out BingTweets which is described as:

BingTweets combines Twitter trends with Bing search results, enabling you to see deeper, real-time information about the hottest topics on Twitter. You can also search for anything in the BingTweets search box (at the top right of every page) and see Bing search results alongside the most recent related tweet

BingTweets sort of integrates Twitter search and Bing’s own web search interface.  While this may sound exciting, there is however a limitation to BingTweets in terms of displaying search results. The integrated Bing/Twitter search portal allows simultaneous searching on both Twitter and Bing, but it does not show the results in one integrated SERPs.

The BingTweet site has two search box options. One search box located at the top allows users to search both Bing and Twitter at the same time.  When displaying search results, BingTweet displays the results from Bing on the main part of the site while the Twitter search results are displayed on the sidebar. The Twitter search results is the same thing that you will see if you do your search from your Twitter account.

The other search box is of course from Bing.com and it is your regular Bing web search interface. So when users enter their search terms on this search box, it will search through Bing’s index and not Twitter.

Despite this limitation, BingTweets is still a pretty useful service especially if you’re a heavy Twitter user and you need to search both the Twitter timeline and the web. But that is of course if you prefer Bing over the other search engines.

In addition to featuring real-time search via Twitter, BingTweets also has some add-on features including updates from Twitter’s “Popular Now”, “People”, “Places” and “Products” trends.

There is also a facility for tweeting and sharing whatever searches you have conducted from BingTweets.

Check out the SEO Tools guide at Search Engine Journal.

BingTweets Integrates Twitter and Bing Search, Literally


View Original post

No Tags specified :-)
Jul 15

Smart Businesses Create Systems

Do you realize the value of systems? A system is simply a way achieving an end result by following a set process of events. Good systems are the reason Fortune 500 companies pull in billions of dollars every year in revenue, with very high profit margins. The primary reason why one-man-shops fail is because they are unable to piece together all the pieces in the puzzle i.e: they don’t have a system. You’ll find the individual <insert your pick: SEO/SEM/Social Media> consultant trying to do business development, design work, keyword research, proposal creation, phone calls, all at the same time - It’s a model that simply cannot scale.

How Not to Fall of Your Own Weight

This applies to small businesses, entrepreneurs, intrapreneurs, and any hybrid inbetween - To create scalability it is important to have a good system, where you can rely resources other than yourself. A good system has general characteristics such as:

  • Simplicity - You should be able to explain your business model by drawing a flowchart on a paper napkin.
  • Minimal Steps - Too many steps can make your system unnecessarily complicated.
  • Role Accountability - To ensure that every little link in the chain of events ‘works’, you must make people or resources accountable.

McDonalds: The World’s Most Profitable System

Year after year, McDonald’s posts profits because it’s system of operation is so unbelievably simple. The proof is in the pudding of course because any unskilled 16-year old can be taught how to punch in an order, run to the back, get the buns off a conveyor belt, put on a patty followed by lettuce, tomatoes, cheese etc, and serve the customer. The simplicity of the system also makes it extremely efficient, which is generally why you can get your Jr. McChicken burger in under a minute at the drive-thru.

How to Create Systems in Search Marketing

Search marketing is one of those rare industries where creating a system of operation that creates economies of scale is relatively easy. The variety of tools both in their free and paid versions are absolutely staggering, so as the genius that puts your system together, your job is to figure out:

  • Which tools to use
  • How to make one tool talk to the other
  • How to generate meaningful reporting from the data sets you’ve mashed together

Alternatively, from a link building standpoint you might want to have the following process:

  • Find a tool to examine competitor backlinks
  • Generate the data set of these backlinks and connect it to another tool that will process commonalities between 2 or more competitors
  • Use a 3rd tool to import the data set in the last step to organize your link building efforts.
  • Automate all of this using a cron job, cheap labour, or anyone or thing that removes yourself from this tedious but necessary task.

There you, you’ve successfully create ‘a system’ to semi-automate one cog in the big wheel of search marketing. Can you think of other ways where you can automate your work processes by creating systems? Think of how this can be applied to competitive research, ranking reports, follow up email marketing, predefined message templates, and other items that apply to your own business.

If you’re the brains behind your business focus on creating the system that fuels it first - This will allow you a couple of things:

  • Lower opportunity costs
  • Greater Scalability
  • Freedom to do whatever you want (that last one is pretty important ;) )

Check out the SEO Tools guide at Search Engine Journal.

Creating Automated Systems in Your SEO Business


View Original post

No Tags specified :-)
Jul 15

Very often you don’t even know which words to use to find what you need, all you need is a bunch of "similar" sites and pages - and that’s when the "reversed" search can come in handy: that said all you need is some "base" URL and the rest of the results will be generated based on it.

"Associative Browsing"

SimilarWeb and SimilarSites are two web services driven by the same web technologies and called "associative browsing".

By using SimilarWeb or SimilarSites.com you can start with a place you know and look at the internet from that point of view, discovering new sites that deal with the same subject and are related in some way.

Both sites seem to work by researching user behavior (the only source that comes to mind is getting data through FireFox addons both sites offer)

Built on sophisticated algorithms that scout the internet and taking into account user opinions. It matters not if the user is looking at a major portal or a website of some unknown artist, SimilarWeb provides accurate results for rare sites as well as highly ranked ones, the technology excels in the long tail of the web.

SimilarSites.com also incorporates social technologies by taking into account the user opinions: on each result there are thumbs up and down buttons which can raise or lower a site’s standing, through everyone’s help the results get more and more accurate for everybody.

SimilarSites

“Discovery Engine”

Ambiently (previously reviewed at SEJ) is a “discovery engine” (as they prefer to be called) because as opposed to “search engine” that searches based on the keyword you specify, Ambiently discovers more pages based on the URL you are viewing.

It works via browser bookmarklet (you can grab it from the tool home page) - when reading any page, just click it and you will be brought to the list containing more pages in some or another way related to the current page topic.

Sometimes you may notice that ambient links on an ambient page are not relevant. This is caused by a combination of many factors: the data structure of the original webpage, the data Ambiently can get from that site, the current scope/capability of our algorithms and rules, and the limitation of our foreign language support, among others.

Ambient page

Social Tagging

There are also a couple of tools based on people’s preferences and perform reversed search:

  • People tag websites using some words;
  • These tags are analyzed;
  • Sites are grouped based on similar combinations of tags;
  • Once you submit an URL, its tags are analyzed and more pages saved with these tags are returned.

Similicio.us works this way based on Delicious tags. Another similar tool, Xmarks (earlier known as FoxMarks) is based on FireFox bookmarks throughout all surfers using the toolbar. It is integrated into Google search by marking search listings saved by addon users:

Xmarks

By clicking "Get site info" you are redirected to the page report including "similar sites" based on Xmarks tags):

Xmarks - site info

Check out the SEO Tools guide at Search Engine Journal.

3 “Reversed” Search Engines That Search Without Keywords


View Original post

No Tags specified :-)
Jul 15

One tactic frequently implemented successfully with Local SEO is the use of multiple URLs, or micro-sites. To help you better understand how this functions, I’ve chosen to use a real life example of a site network in current use that is neither affiliated with me nor with Search Engine Journal.

To begin, allow me to say that I will not be writing about how to implement this. You will be able to ascertain by reading between the lines how to do this (or by reading this post from the bottom up).

Rather, I will be explaining exactly how I was able to reverse engineer the SEO strategy of this particular business and the thinking that leads to my methodology.

My journey began with a search for the term ‘Warminster carpet cleaning’.

Directly below the Google Local results, appearing in position one, was the following:

I clicked through to this site and noticed something very odd….

The site had a handful of pages, but was specific to Warminster only?

Now, for anyone unfamiliar with Warminster (PA), it is a pretty small town. There’s no way a real carpet cleaning business would only service Warminster. There are dozens of towns within a few miles of Warminster yet the site does not mention any of them. That doesn’t make sense.

Between that oddity, and the fact that the URL exactly matched my original, non-branded search of ‘Warminster carpet cleaning’, I was able to conclude that there may be something worth looking into.

From here, I chose to begin searching for ‘carpet cleaning’ in other nearby towns to see if I could find something similar. After all, it’s only logical that if someone would use this tactic that they will own similar nearby geo URLs.

I chose to search in ‘Lansdale’.

Sure enough, when I searched for ‘Lansdale carpet cleaning’, I found virtually the exact same result:

The only difference was that the URL was an exact match for ‘Lansdale’ instead of ‘Warminster’.

The two sites are virtually identical (ie duplicate content) in every way if you look at the sites themselves.

So, now I wanted to know how many sites (geos) are within this network and how they are linked. I wanted to know how big this is, and how successful it is.

I could have simply done a domain lookup to see exactly what the registrant owns, but I also wanted to see their linking strategy for myself.

For this reason, I chose to use Yahoo Site Explorer to see how, if at all, there is inter-linking in play here. Plus, honestly, I was curious to see if the URL ranked because of the exact match or if the site may be buying links.

After choosing to have Site Explorer show links ‘Except from this domain’, this is the result:

It’s now clear that the only site linking to ‘Warminstercarpetcleaning.com’ is ‘AllClean1.com’. The same holds true for ‘Lansdalecarpetcleaning.com’.

This means, when I go to ‘AllClean1.com’, I’ll probably find the core of this network and some of the answers I was looking for.

Sure enough, right in the footer of ‘AllClean1.com’, is the list of every geo included in the network, with links to outside ‘<Geo>CarpetCleaning’ URLs.

I have now been able look at a single ranking, and use a bit of competitive intelligence to rip apart the local SEO strategy this company is effectively implementing.

This is not only an effective tactic for competitive intelligence, but for education as well. It’s a great way to learn SEO or SEM. It’s also a great test project to give an employee to see if they can determine the correct answer.

This particular case study left me with a bunch of questions I’m hoping the readers have answers to. Do you think that the mainly duplicate sites pose a long term problem to the current effectiveness here? Is there an opportunity to create your own business model from what you’ve just seen? Do you look at rankings and do this in your free time, too? Please comment below and let everyone know what you think.

Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates.

Check out the SEO Tools guide at Search Engine Journal.

Local SEO: Using Multiple URLs for Rankings


View Original post

No Tags specified :-)
Jul 15

Newspaper attacks on Google somehow apparently overstepping fair use and stealing their material are just escalating, with a European led “Hamburg Declaration” coming out last week. Now Google’s blogged a response that basically says if you want out of Google, it’s easily done with a robots.txt file.
That, of course, is what search engine savvy people […]

….



View Original post

No Tags specified :-)
Jul 15

Now a third major ratings service has released search engine share figures for June 2009, and like the others, they show that Bing made only a tiny gain in the wake of its launch and major ad campaign.
The comScore figures have gone out to the financial analyst community, and the comScore press […]

….



View Original post

No Tags specified :-)
Jul 15

Google has created a mobile app for its Google Voice service, right now only for Android and BlackBerry with an iPhone app to come. Think of this as Skype for mobile only more so, because there’s a usable number associated with the service and integration with your phone’s contacts.
Effectively what the mobile app allows you […]

….



View Original post

No Tags specified :-)
Close
E-mail It