Jul 18

A few days ago a French Hacker calling himself Croll began releasing documents containing private financial data and personal information on employees he had stolen from Twitter’s servers. To give an idea of how sensitive some of that data was, one document was the minutes from the meeting between Google and Twitter back in March. I can’t imagine that either Google or Twitter would want that posted on the Web.

To date TechCrunch is the only high-profile website that has decided to publish some of that information. Because they rank #2 on the Top 100 Blogs (Technorati), this is news indeed. We can understand why small-fry websites that feel the need to make a name for themselves might resort to what many regard as unethical activity, but why TechCrunch?

Could it be that Michael Arrington has made a serious misjudgment? His action indicates that he assumes his public is after sensationalism or ‘news’ even more than they want the security of a web where leaders accept responsibility for ’setting the tone,’ as I mentioned in my first article about TechCrunch publishing hacked documents from Twitter’s servers.

The Legal Defense For Publishing Stolen Data?

To start with, it is salient to point out that Michael Arrington, TechCrunch’s high-profile cofounder is a graduate of Stanford Law School. So it’s a fair assumption that he has already checked out his legal stance and is fairly confident that he won’t be paying a price there. French Lawyer Clarinette who specializes in the use and misuse of the Internet, communicated to me via Twitter one short sentence, that I took to mean she assumes he’s relyng the Fruit of the Poison Tree Doctrine, where stolen information is inadmissible as evidence in court.


Clarinette also sent me this article showing how TechCrunch could be protected by the First Amendment, and she has set out some of her thoughts on the matter on her own blog.

A big thanks to Steve Plunkett who sent me this article on California law as it pertains to stolen property. According to this, Arrington could actually go to jail for using that stolen data.

OK, that’s the law: what about ethics?
But what about the innocent? What about privacy rights? Is it ‘right’ that those seeking fame, fortune and domination should be allowed to profit by exploiting security lapses at the expense of others? It remains to be seen how well the legal system does in fact defend the innocent here. At the very least we should all make it very clear that we won’t give our votes to websites who abuse privacy.

But I firmly believe Arrington misjudged the social implications, and certainly the reactions of his readers when he decided to publish those documents.

Here are just a few of the responses i’ve seen on Twitter yesterday and today:

And the Internet is abuzz with commentary that overwhelmingly condemns TechCrunch’s actions. SEOmoz points out that it’s not a first for TechCrunch to be lurking in murky water. For instance, they published over 550 blogposts ranking for ‘porn’ in the last year alone.

The UK’s Guardian Newspaper has a great appraisal of what exactly happened with TechCrunch, and where they stand.

Econsultancy  decided to take a look at it from a different point of view and is speculating that, from the data contained in the stolen documents, it could mean that Twitter is losing its edge. I suppose that’s the kind of commentary we can expect from a website that is happy to capitalize on someone else’s unethical behavior.

From his actions, you might be forgiven for thinking that Michael Arrington is pretty thick-skinned but is he as insensitive about himself as he for others? It seems not: where his own personal privacy is concerned, even he says that some things need to change.

What TechCrunch Can Expect

I think the fallout from TechCrunch’s error of judgement in publishing a hacker’s stolen data won’t be felt all at once. I think it will trickle in. We’ll see a lot more comments like that by Lisa Barone (above) until the notion that TechCrunch is untrustworthy sinks into the public consciousness, and they will gradually find themselves slipping from that coveted and hard-won #2 position. I feel that ultimately this incident will serve to make the Internet a better place as we all decide where we stand, and as other influential websites learn that they cannot tread on our sensibilities with impunity without some kind of fallout.

Patricia Skinner is an SEO consultant, social media coach & reputation management expert. She is also community leader at the nascent SEO Self Regulation Community. She can be reached any time through her SEO website. Why not follow her on Twitter & her LinkedIn profile.

Check out the SEO Tools guide at Search Engine Journal.

Why All the Fuss about TechCrunch?


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Jul 18

I have already reviewed some great SEO features of FireBug FireFox extension - and today I am looking at another awesome multi-feature addon. Web Developer Toolbar allows for a huge number of cool SEO-useful options and here’s a quick overview of them:

1. Search for image paths and file names:

  • Go: Images => Display image paths
  • Now use CTRL+F search functionality to find hidden images or images containing keywords, etc

Search image paths

2. Disable JavaScript or CSS styles to make sure all elements of your page are easily accessed by all people and search engines:

disable CSS

3. Display image Alt attributes to see how well images are optimized right within the page design:

image alt text

4. Test your site:

  • Find broken images;
  • Assess Validation errors and reports.

5. Research and visualize on-page links:

  • Display URL path next to each text link;
  • Outline External links (”Outline” -> “Outline links” ->”External links”).
  • View the list of all page links (”Information” -> “View link information”).

6. View document outline:

The outline is built based on the H-tags usage. This way you will be able to evaluate how headings are used on page, how keywords are used there, which H-levels are missed, etc

HTML semantic structure

7. Edit HTML

(Accessed via “Miscellaneous” -> “Edit HTML”)

To conclude, it should be noted that like any multi-feature software, this one offers a huge number of more possible SEO uses - above I was only listing only my favorite ones, and you are welcome to share yours!

Check out the SEO Tools guide at Search Engine Journal.

SEO Implications of Web Developer FireFox Toolbar


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Jul 18

Some tools are just so awesome that I can’t imagine I haven’t used them by now. My recent discovery is just awesome and I can’t wait to share it with you!

OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization.

When launched, the tool shows you different kinds of data that can be extracted from the current webpage:

  • all the images on the page,
  • all page links,
  • email addresses,
  • page text,
  • RSS feeds found,
  • page tables, etc.

OutWit

Let me demonstarte its power using just a few examples:

1. Extract page lists:

Let’s try to extract the tool FAQ using two possible methods:

  • Navigate to that page and click the tool icon in the navigation bar;
  • Choose "Lists" and export it to Excel.

OR

  • Let the tool "guess" what to extract: click on "guess" and see all possible data compiled in the form of a handy table.

Outwit - extract lists

2. Extract all page images

  • Navigate to any page containing a lot of images;
  • Click the tool icon and then choose "images";
  • See the detailed table containing:
    • each image thumbnail,
    • image source URL,
    • image dimensions,
    • image alt text;
    • image file names.

Outwit - extract images

3. Scrape Google Results

This one is a bit more complicated but it demonstrates how flexible and customizable the tool can be (kindly shared by Dale Stokdyk)!

First, you will need to create your own scraper, here’s a screenshot which pretty much says that all: just do what is shown there:

Google Scraper:

snippets to create a google scraper with outwit hub

Here is a detailed info on creating your first scraper as well as the post where I found this cool tip.

  • Set Google to show 100 results per page (to have more data to export and analyze);
  • Search for any phrase;
  • Click the tool icon and click "scraper".

Outwit - Scrape Google results

Check out the SEO Tools guide at Search Engine Journal.

How to Extract Any Web Page Information and Export it to Excel


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Jul 18

Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I’ve done some more digging, which supports the case. In my test, Twitter seems to have sent 500% to 1600% more traffic than log files or hosted stats packages like Google Analytics might show.
How Twitter […]

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Jul 18

If you wanted to research something—the musician Johnny Cash, for example—would you go to a search engine or a library? There are many studies on search usage. It’s safe to say that at least 50% of people now turn to search engines for information. That number increases for certain types of searches, such as […]

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Jul 18

Search Marketing Now, our educational webcast series for search marketers, presents two webcasts this coming week: Tuesday, July 21, Chris Sherman is the featured speaker on How Large Offline Marketers Drive Superior Search Marketing Results; Wednesday, Brad Geddes will deliver a webcast titled Trademarks, Brand Terms and PPC Advertising: Updates You Must Know. Both […]

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Jul 18

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Yahoo’s Purple Bull Computer:

Google Headband:

Church Sign (not new):

Google Rainbow Hand Stamp:

Google’s New Favorite Places Marketing:

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Jul 18

We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution management. For that reason, a lot of people came up to us and told us about a situation they are facing that is very common with paid search marketers: their branded […]

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Jul 18

Clinic says former employee left with domain names.

A medical clinic in Illinois is suing a former employee over domain names he kept in his name after terminating employment.

According to a post on ChicagoNow.com, the employee registered four domain names (including one very similar to the clinic’s name) with company funds back in 2002. He left the clinic in 2004, but the domain names remained in his name after he left. The clinic just found out about it, and is trying to get the domain names transferred. The ex-employee is allegedly asking for $13,000 to return the domain names.

This is a common occurrence and a reason every company needs a domain name policy. If domain names are held in someone’s name, it should be the owner. I recommend companies register all domain names with a general email address such as domains@companyname.com. If the domain name administrator leaves the company, the IT department can quickly change the forward on the e-mail address to another employee.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. ShoeMoney Sues Google Employee, Alleging Insider Advantages

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Jul 18

SnapNames “Summer Stimulus” auction - the first in a series of monthly domain name showcase auctions - is underway and will run until July 21 at 3:15pm EDT.

Here are just a few of the available domain names (click here for the full list):

No Reserve Inventory:

Low Reserve Inventory:

Click here to start bidding today or visit showcase.snapnames.com for more information.

[via SnapNames]

(c) 2009 DomainNameNews.com

DomainConvergence | August 12-13, 2009 | Toronto, ON, Canada



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