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*Note*: This is NOT a paid review.

I’ve had the opportunity to check out by SEO Automatic’s iPhone app by Scott Hendison of Search Commander, Inc. The app is the full version of SEO Automatic, an SEO site audit tool, just made for the iPhone. The only difference is the descriptions and recommendations is slightly less verbose to fit it on a mobile window.

The app is lightning fast and analyzes your site in just a few seconds, despite it’s screen that says “This may take a minute or two.” It immediately gives you an overview of notable issues, issues worth reviewing, and stuff you are doing correctly. SEO Automatic gives great advice.

Despite being less verbose than the Website version, it is still highly text-heavy for an iPhone. It’d also be nice to see a feature that allows you to email yourself the results so you can read the results on your computer too. I guess that’d defeat the purpose of buying the Web version though!?

Below is a screenshot from my iPhone running an analysis on Digg.com:

The cool thing is the app is a one-time payment, $9.99, whereas SEO Automatic is a monthly payment for use. I recommend checking it out if you feel it might be useful to you, I will definitely be using it frequently in the future. Check it out in the iTunes App Store.

Check out the SEO Tools guide at Search Engine Journal.

SEO Automatic Tool: Now for the iPhone

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With all those lots and lots of FireFox SEO extensions I’ve been sharing, I’ve always felt guilty for encouraging you to overload your browsers.

Most of the plugins I’ve been reviewing are helpful (though I am not using all of them naturally and surely you might have picked only those that seemed useful) but installing many addons will ultimately result in a slow browser and hence lower productivity.

Therefore this time I’ve decided to share a little hack to speed up your FireFox: SpeedyFox (currently Windows only)

Boost Firefox startup in up to 3 times!
Speed-up browsing history
Quicker operation with cookies

Just follow the steps:

1. Close Firefox,
2. Run SpeedyFox
3. Select the profile you want to optimize and click "Speed Up My FireFox":

   

4. Wait for a few minutes (longer if you’ve been actively using your browser long enough).

   

SpeedyFox is claimed to be absolutely safe for your profile (keeping all your bookmarks, passwords as well as other stored data).

Firefox uses SQLITE databases to store lots of its settings. By the time the databases grow and Firefox starts working slowly. SpeedyFox compacts those databases without loosing any data.

Check out the SEO Tools guide at Search Engine Journal.

Speed Up Your FireFox with SpeedyFox

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Finally after acquiring Double Click for a whooping $3.1 billion, Google will now try to regain what they’ve invested in the company.  The Official Google Blog has just announced the launch of the Double Click Ad Exchange – a real-time marketplace to buy and sell display advertising.

The DoubleClick Ad Exchange hopes to achieve what Google AdWords and Google AdSense have achieved so far.  With it, Google hopes to create more open display ad ecosystem for everyone.  The ecosystem we’re talking about here consists of  Ad Exchange Sellers and Buyers, Google AdWords Advertisers and Google AdSense Publishers.

The DoubleClick Ad Exchange would benefit these four players, and so Google said. For Ad Exchange Buyers, the display ad marketplace will give them access to more websites and ad spaces, as well as bid for ad space in real-time. For Ad Exchange Sellers this program would mean more advertisers and more revenues for their ad spaces.  Google AdWords advertisers are also to benefit from the DoubleClick Ad Exchange through easy access to the many websites in the Ad Exchange in addition to the websites in Google’s Content Network. While Google AdSense publishers will have their ad spaces exposed to more certified ad networks in the Ad Exchange. Both AdWords and AdSense members can enjoy the DoubleClick Ad Exchange through their respective interfaces and don’t need them to get through the DoubleClick Ad Exchange.

So, if you’re a Google AdSense publisher you can check out how the DoubleClick Ad Exchange will affect you at the Inside AdSense blog. If you’re a Google AdWords advertiser, this is the link that you would want to check out.

Other details about the DoubleClick Ad Exchange are enumerated on this PDF file and also at the Double Click Blog.

Check out the SEO Tools guide at Search Engine Journal.

Google Launches the DoubleClick Ad Exchange

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Posted by Emel Mutlu, Inside AdWords crew

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We recently announced that AdSense would start allowing Google-certified ad networks to bid for your display ad space in order to help you find new ways to generate revenue. You may have seen today’s post by Neal Mohan on the Official Google Blog announcing the new DoubleClick Ad Exchange, and we’d like to take a moment to let you know how these two announcements fit together.

The Google-certified ad network capability is powered by the DoubleClick Ad Exchange that we announced today. Certified ad networks are Ad Exchange participants who have gone through an additional certification process in order to be able to to bid for your ad space through AdSense. We call this feature “yield management”, because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it’s Google or another certified party who can offer you the highest bid.

You don’t need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site.

Opening AdSense to certified Ad Exchange participants means that more advertisers will be able to bid on your ad space. We believe this will ultimately help you earn more revenue for your sites.

Posted by Sean Harvey, Business Product Manager, and Scott Spencer, Group Product Manager

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I was checking out my Facebook page this evening, when I noticed a sponsored advertisement suggesting I become a fan of Facebook Marketing Solutions. The banner encouraged me to become a fan, which will give me the chance to see “Tuesday’s Facebook announcement you don’t want to miss.”

I clicked through to the actual FMS page, and there was a wall posting that said:

“We’re packing our bags and heading to Ad Week! Stay tuned for live updates from NYC next week and a special announcement from Sheryl Sandberg broadcasted live from our page Tuesday 9/22 at 11:00 AM ET.”

As an FYI, Sheryl Sandberg is the Chief Operating Officer of Facebook, so the news must be fairly important. I read that Facebook is now cash-flow positive (and with 300 million+ members), so I highly doubt that the announcement has anything to do with that “old” news.

Since the announcement is from the marketing group and geared towards users, perhaps they are going to let members monetize their Facebook pages, since it is being made during Ad Week. Whatever it is, there will be a lot of people watching.

What do you think Facebook is going to announce?

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After reading Rick Schwartz’s latest blog post about how Google AdSense closed down his account over minisite content, I had an obvious question: why did Rick pay TENS of THOUSANDS of dollars for 10 minisites?
The term “minisite” was coined as an obvious bait for the domain community, sometime in the past year and a half. […]
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A new six-year study provides good news for domain owners who are developing their own content-rich websites. Data from the Online Publishers Association indicates that if you are going down the development trail, you are headed in the right direction at the right time in Internet history.
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