There’s (at least) one market where Yahoo! beats Google hands down: the very promising local search!
Here’s what Jupiter Research recently released.
advertising“Yahoo! currently has more market share than the next five services combined, including both Google’s and MSN’s local services.” said David Schatsky, President of JupiterKagan.
eBusiness Google MSN Search engines Social Web Web 2.0 Yahoo Yahoo local Finally, yesterday Google added an option where you can set the location of your website.
Login to The Google Webmasters Tools and choose “Set geographic target”. It is always nice to help Google and to tell Google more about your site.
Geolocation is used in both overall ranking (Google shows more german search results to german searchers etc) and local ranking (option “pages from Germany”). TLDs like .DE, CO.UK etc do not cause any problems to Google. But with TLDs like .com, .net etc Google cannot clearly associate a geolocation. So go and help Google know more about your site(s) and get better ranking!
@ Google: Please provide an API (or some kind of ping service like you did for sitemaps) for that so that this could all be automated instead of entered manually in Webmaster Tools. And please, we want more local goodies! TY!
*** UPDATE ***
The official BlogPost is now here btw.
advertisingGoogle is always committed towards helping more sites and users get better and more relevant results.
Yeah….
geolocation Google local search Local web Miscellaneous Pagerank Search engines SEM SEO After CEO Terry Semel, Exec VP-Global Sales Greg Coleman, COO Dan Rosenzweig, CTO Farzad Nazem and Chief Sales Officer Wenda Harris Millard, it’s now the turn of Cammie Dunaway, Yahoo’s Chief Marketing Officer & Head of Customer Experience Division to leave the company. Allen Olivio will temporarily take over the position. Cammie has been credited as one of the TOP 100 best marketing experts according to “Advertising Age”. It is not clear where she will be working next but Valleywag thinks it might be Nintendo.
That’s another top manager that leaves the company within 12 months.
A management shake-up is not necessarily always — although it’s truly a sign — a bad thing . Hey, it made Jerry come back and in some way initiated his 100-day plan. Under Jerry’s reorganization Yahoo! appears to be narrowing its focus. Some C-level managers might not agree with the new policies and leave. But what’s important is what comes out of this process.
advertising Cammie Dunaway Search engines Yahoo Yesterday, local ad specialist and local content publisher Marchex (NASDAQ: MCHX, MCHXP) and Yellowpages.com, a subsidiary of AT&T (NYSE: T) announced that they signed a multi-year agreement in which Marchex will provide its local Internet search marketing services to Yellowpages.com.
The agreement will allow YellowPages.com to utilize Marchex’s local ad services for the YPclicks! Search Engine Solutions packages sold across the United States. The ads will be created under the Marchex platform and allows advertisers to target and manage ads through placements with the major search engines and the Marchex local content network.
Under the terms of the new agreement, Yellowpages.com will continue to leverage Marchex’s services to fulfill the YPclicks! Search Engine Solutions search marketing packages sold by Yellowpages.com and AT&T across the United States.
Marchex Connect, Marchex’s highly scalable private-label search marketing platform, is used to create, target and manage Yellowpages.com’s advertiser campaigns and fulfill them through placements on major search engines and Marchex’s local content network.
Charles Stubbs, President and CEO of Yellowpages.com said:
“Yellowpages.com’s online advertising products deliver value to local advertisers across the nation. This new agreement with Marchex extends our ability to offer our customers best-in-class search marketing solutions.“
eBusiness local content local search Local web Marchex Search engines Yellowpages 
After taking over Zinku, Google now acquired another mobile-based company: Jaiku. Helsinki-based Jaiku is sort of a Twitter. Terms of the deal have not been disclosed.
Why buy Jaiku if you already have Zinku? And why not directly acquire Twitter?! Also, these apps are pretty simple, why not develop it by yourself Google?
Regarding Jaiku, they say:
Activity streams and mobile presence are important areas where we believe Google can add a lot of value for users. Jaiku’s technology and talented team are a great addition to Google’s current application and mobile teams.
Google says:
We plan to use the ideas and technology behind Jaiku to make compelling and useful products. Although we don’t have definite plans to announce at this time, […]
I do think that Google already has definite plans. Google is more and more investing in social networks and in mobile-based apps. Mobile social networking and mobile blogging are on the rise and Google plans its GooglePhone. The mobile web is juicy enough to be invaded by AdSense/AdWords. Good reasons to invest in mobile companies and to acquire know-how. Well, and compared to Twitter, Jaiku has some interesting features like group creation, RSS import and threaded conversation.
Google has the power to market and scale Jaiku and definitely scare Twitter.
Regarding Twitter, RedMonk analyst James Governor thinks that RIM and Yahoo! would be acquisition candidates.
advertising Google GooglePhone Jaiku mobile blogging mobile social networks RIM Search engines Social Web Twitter Web 2.0 Yahoo Zingku From the good folks over at DirectNavigation.com:
According to Nielsen/NetRatings, the number of searches performed by the top 10 search engines during July 2007 was 7.773.174.000:
| Provider | Searches (000) |
| 4.143.752 | |
| Yahoo | 1.559.745 |
| MSN/Windows Live | 1.057.064 |
| AOL | 407.988 |
| Ask.com | 143.513 |
| My Web Search | 69.145 |
| BellSouth | 40.374 |
| Comcast | 37.311 |
| Dogpile | 25.675 |
| My Way | 24.534 |
| Other | 264.073 |
| All search | 7.773.174 |
[Source: Nielsen/NetRatings, 2007]
The number of direct navigation search is estimated to be 15% of all search traffic.
So that would make a whopping 1+ billion type-ins!
advertising CTR Direct navigation domain parking Domains PPC Search engines type in type ins The beta phase from July is over and Google now announced the availability of AdSense for Mobile, a program that contextually targets ads to mobile website content. This makes absolutely sense! The ever growing mobile web has been ignored for too long.
AdSense for Mobile will be available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China and Japan.
I wasn’t part of the invited beta testers but I hope that it’ll be well adapted to the mobile world: no scripts, no big towers/images, not increasing significally page size,…
And it seems that it is! 
It supports Text Ad formats only and it doesn’t use any scripts (which would have really surprised me). Instead it generates server-side code.
The following server-side languages are supported:
And what about ColdFusion ?!
The mobile sites itself must be written in WML, XHTML or CHTML. You can find all requirements here.
See official press release here
Official blog entry
Adsense for mobile advertising dotMobi eBusiness Google mobile web Search engines Marchex (NASDAQ: MCHX) released its industry report “Unlocking the Potential of the Local Internet” through its new blog LocalPoint (”Perspectives on the local Internet”).
A 12-page primer that combines a detailed overview of the local search market opportunity with concise and easy-to-reference charts covering the industry’s key
players and online destinations.
- How big is the opportunity in local search?
- Who are the major players in the local search market?
- Who will drive the adoption of local search advertising for the more than 15 million small- to medium-sized businesses (SMBs)?
- What will it take to win in local search?
The local internet is one hot trend for the moment! Local search, local advertising, local content for parking pages,… you name it. Marchex estimates that the local advertising market will be worth $100 billion by the end of 2007! Many companies already got the message. And this does not only count for search and advertising. Also social networks are turning totally local as for example Townkings.com or portals like Kijiji.com or eBay.
advertising domain parking Domains eBusiness local advertising local content local search Marchex PPC Search engines Social Web Web 2.0 Was about time that Yahoo (after Microsoft and Google) also reached an ad agreement with a major social network!
Yahoo will be responsible for the majority of Bebo’s display and video ads.
This will strengthen Yahoo’s position for potential marketers since Yahoo will now better reach young demographics (audience of 11,6 million members). Along with the acquisition of BlueLithium for $300 million (5th largest ad server) this is definitely good karma for Yahoo!
Yahoo finally getting up and coming up with a good strategy?
Go Jerry, Go!
More coverage at CNN
advertising Bebo Blue Lithium Online Advertising Search engines Social Web Web 2.0 Yahoo DomainTools.com launched a beta program that will rotate customers’ domain traffic between different parking services. The program operates as a 100% revenue share.
The system is in early beta and currently only works with NameDrive to test functionality and reporting.
By partnering with domain name monetizers, DomainTools will strategically rotate the DNS resolution of a parked domain to ensure a maximum advertising revenue on a per-click basis.
Now that sounds interesting, not sure if parking services will be excited to work with them though. As a parking service you will loose significant control over the parked domain.
advertising domain parking Domains domaintools DomainTools.com parking PPC 
